Time4Advice today announced the appointment of Mark Ayres to the role of Head of Data Services.

Mark, a senior data expert for over 35 years, has an outstanding track record in designing and implementing innovative data-led projects for Aviva, Axa, Standard Life, and several IFA and wealth management businesses. He also pioneered the development of illustration and cost comparison tools for platforms and providers.

Mark will head up Time4Advice’s Data Services team and will work closely with clients to help them in their journey towards digital transformation. He will also lead the company’s drive to become the leader in machine learning and AI within the financial advice sector.

Mitchell Philpott, Managing Director, Time4Advice, commented: “Covid is accelerating the need for financial advice businesses to digitally transform their operations and advice channels. We continue to invest in our technology and skills to help firms along the journey. Mark will be a great asset to us and our clients.

“Digital transformation, the ability to unlock powerful insights from data, machine learning, and AI will increasingly shape the financial advice sector. Our strategic relationship with Microsoft puts us at the forefront of these developments. Therefore, we plan to lead the way for the good of the advice industry, advisers, and ultimately their clients.”

About Time4Advice

We’re out to disrupt financial planning and wealth management technology.

For far too long technology providers have failed to deliver the panacea of benefits promised. They’ve talked about providing a joined-up experience across advice, client management, back-office and admin. Yet most advisory firms are still forced to operate within the constraints of using multiple silo systems, with data held in various places.

We’re on the side of the advisors. This means we’re changing the game. It’s why we’ve teamed up with Microsoft to create CURO; it’s an adviser technology ecosystem that spans your entire business. It unifies all your data, processes and business applications, and natively integrates with your everyday Office365 apps including, Excel, Word and Outlook.

The result is a digital transformation platform that delivers frictionless omni-channel client experiences, the ability to serve more clients, centralised data, reduced risk and significant business efficiencies.