Over the course of the last few months, we have interviewed industry practitioners to see what they understand by digital transformation. Our guests have offered various opinions and ideas. However, the one thing they all agreed on is that data is central to everything.

Browse the trade media to see the proliferation of articles declaring the importance of data. Even the FCA has declared their ambition to become a data-led regulator.
Data has been referred to as the new capital, the new oil of the digital economy, and a firm’s most valuable asset. So what is the big deal with data,  why should firms prioritise it, and what can firms do if their data is not in good shape?

To answer these questions, we asked Jamie Philip, Partner, from Saltus.